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On 1 May 2022

TechNative strengthens leading FinOps position in The Netherlands

TechNative, a boutique DevOps and Cloud consulting firm is strengthening its leading position in FinOps practice for the Dutch Belgium market.

TechNative is, next to cloud optimization & implementation partner, specialized in Cloud Financial Management. With the growing popularity of public cloud (AWS, GCP & Azure) in the Dutch and Belgium market, spend in Cloud is also growing rapidly. TechNative helps clients getting in control of their cloud, technically and financially.

TechNative is the only certified business partner in The Netherlands of the FinOps Foundation, part of the Linux Foundation. FinOps is an evolving cloud financial management discipline and cultural practice that enables organizations to get maximum business value by helping engineering, finance, technology and business teams to collaborate on data-driven spending decisions on cloud usage and costs.

TechNative already has a leading position on Cloud Financial Management in The Netherlands and wants to strengthen that thought leadership by expanding its FinOps practice. Sverre van Straaten and Micha Vermeer will join TechNative from the 1st of May 2022. Both Sverre and Micha have strong strategic and hands-on experience on Cloud Financial Management at large international organizations.

By expanding their FinOps practice, TechNative offers a full Cloud financial management portfolio to their clients, backed with a strong network in the FinOps Foundation.

Sverre van Straaten, FinOps Practice Lead

Sverre brings a wealth of strategic and hands-on experience driving Cloud Financial Management best practices for national and international clients. Joining TechNative Sverre will help to build out the FinOps practice, expanding the client portfolio within the Benelux.

“It really is a dream come true for me, playing a leading role in FinOps and Cloud Financial Management at the leader on the Dutch Market. At TechNative I will continue to build my expertise at this young topic. Next to helping several clients on adoption of FinOps, I will be responsible for Cloud Financial Management as a service within TechNative. For me, after being an independent consultant, being a part of a passionate team focused on FinOps, brings me so much energy!”

Micha Vermeer, FinOps Consultant

Micha has hands-on experience as Cloud Engineer and has done a hand-on FinOps implementation for a large insurance company. At TechNative he will help clients creating insights in spend by implementing tooling and best practices to drive data driven decision making.

“I joined TechNative to share FinOps industry best practices with clients and to help them to create insights in costs and the benefits these costs drive. I’m excited to start my first FinOps engagement at one of the largest online retailers in The Netherlands and looking forward to many more in the years to come.” said Micha Vermeer. FinOps in the Dutch Market

“FinOps is gaining momentum in the Benelux.” says Walter van der Harst, managing partner TechNative. “Over the last two years we have been thought leaders in the Dutch FinOps space – trying to build a community of FinOps practitioners in order to share best practices. We’re starting this year with an increasing demand in FinOps consultancy and training; therefore, I’m excited to welcome Sverre and Micha to support us in building out our FinOps practice.” FinOps

FinOps is a cloud operating model that brings together Technology, Finance and business teams to break down silos and to encourage proactive conversations. Working together those teams drive insights in the benefits cloud delivers including costs forecasting and cross charging. TechNative is the first certified Benelux FinOps business partner.

FinOps is a methodology supported by the FinOps Foundation (part of the Linux Foundation) coming over from the USA.

We're still looking for talented people who can join our FinOps team. Ask Walter about it.